Nissan prides itself on diversity, both in its operations and its hiring practices. The company operates on the phrase "Diversity is our advantage. Diversity is my advangtage." The current President & CEO, Carlos Ghosn, states "To be successful in the global economy, companies depend on their ability to understand and reflect a range of human characteristics found in all the markets where they do business."
Nissan is able to create competitive advantage by diversifying it products. The company is better able to diversify its products for specific target markets by employing people from different cultures, backgrounds, and gender that have insight to those specific target markets' needs. By allowing its employees to come together and create innovative solutions to meet the growing demands of its consumers, the company is able to keep its competitive advantage and continue its growth. The company is working to expand its production of electric and fuel cell cars that emit virtually zero emissions. This and several other solutions stand to increase Nissan's growth in the automobile industry.
http://www.nissan-global.com/EN/COMPANY/DIVERSITY/
Great! We have two car companies, so far. You may want to follow the other blog on Ford.
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