Nissan has issued a recall for six of its models: the Titan, Armada, Frontier, Pathfinder, InfinitiQX56, and the Xterra. Nearly 2.1 million of these models have been recalled due to an ignition problem that may stall the engine when starting the vehicle. Nissan has said that there have been no report of problems. The company is just issuing the recall as a preventative measure. The recall only affects vehicles manufactured between August 2003 and July 2006.
http://www.thestreet.com/_yahoo/story/10903595/1/nissan-recall-visa-hot-trends.html?cm_ven=YAHOO&cm_cat=FREE&cm_ite=NA
Thursday, October 28, 2010
Wednesday, October 20, 2010
Nissan & Renault Converge
Nissan and Renault are currently under the same corporation. However, the two companies have decided to come together and jointly develop ten new models. By doing this, the company hopes to cut down its costs by consolodating the number of suppliers and reducing the procurement costs. A value-chain match-up exists through this joint venture. Unfortunately, the two companies only share 8 components out of hundreds involved in the production of their vehicles. Although this does cut down on costs, the savings are limited. However, the companies are looking into developing and sharing even more components in the near future.
http://www.abs-cbnnews.com/business/09/23/10/nissan-renault-jointly-develop-platform
http://www.abs-cbnnews.com/business/09/23/10/nissan-renault-jointly-develop-platform
Stock Performance
Nissan's stock price is still on the rise. As of close on 10/18/2010, Nissan's stock price was $18.55. The stock performance is yet another indicator of how well Nissan is performing in the automobile industry. This increase in stock price could also be attributed to the much anticipated release of their newest design the Leaf, an electric automobile.
More information on the Leaf can be found at the website: http://www.forbes.com/2010/10/20/electric-vehicles-battery-technology-nissan-leaf.html?partner=yahootix
Stock information can be found at: http://finance.yahoo.com/echarts?s=NSANY.PK+Interactive#symbol=NSANY.PK;range=3m
More information on the Leaf can be found at the website: http://www.forbes.com/2010/10/20/electric-vehicles-battery-technology-nissan-leaf.html?partner=yahootix
Stock information can be found at: http://finance.yahoo.com/echarts?s=NSANY.PK+Interactive#symbol=NSANY.PK;range=3m
Friday, October 15, 2010
Nissan Mergers
It has been many years since the last merger involving Nissan took place. It was 1999 when Nissan and Renault decided to merge together and become one of the top three automobiles in every category ranging from quality, value, and technology.
Renault is a European owned automobile manufacturer. The company is best known for its creation of the MPV, multi-purpose vehicle. It is known for having the best customer satisfaction in the world. It has also been the leader in the light commercial vehicle in the European nation for the past eleven years. By joining with this company, Nissan hoped to become at least in the top three of every ranking category if not first. The merger with renault provided Nissan with a larger target market as well as a larger net profit and retained earnings for its shareholders.
The merger with Renault can be found at both http://www.nissan-global.com/EN/COMPANY/PROFILE/ALLIANCE/RENAULT01/ & http://www.renault.com/en/groupe/marques-du-groupe/pages/renault.aspx.
Renault is a European owned automobile manufacturer. The company is best known for its creation of the MPV, multi-purpose vehicle. It is known for having the best customer satisfaction in the world. It has also been the leader in the light commercial vehicle in the European nation for the past eleven years. By joining with this company, Nissan hoped to become at least in the top three of every ranking category if not first. The merger with renault provided Nissan with a larger target market as well as a larger net profit and retained earnings for its shareholders.
The merger with Renault can be found at both http://www.nissan-global.com/EN/COMPANY/PROFILE/ALLIANCE/RENAULT01/ & http://www.renault.com/en/groupe/marques-du-groupe/pages/renault.aspx.
Chinese Operations
Nissan has several different operations in China. Just to name a few of the operations currently in China: Nissan Investment Co, Ltd., Dongfeng Nissan Technical Center, as well as Dongfeng Motor Co., Ltd. Each of these business have operation facilities in China.
The Nissan Investmment Co., Ltd is responsible for the negotaions with government organizations as well as business affiliates and partners.
Dongfeng Nissan Technical Center's major operation/function is within the research and development department. The center is responsible for the engineering and testing of new vehicles designed by Nissan.
Dongfeng Motor Co., Ltd. is part of the production team for Nissan. This organization is responsible for the production of passenger and commercial vehicles such as the Bluebird and Sylphy which are cars not sold in the United States.
These and several other operations conducted in Asia are located at http://www.nissan-global.com/EN/COMPANY/PROFILE/EN_ESTABLISHMENT/ASIA/.
The Nissan Investmment Co., Ltd is responsible for the negotaions with government organizations as well as business affiliates and partners.
Dongfeng Nissan Technical Center's major operation/function is within the research and development department. The center is responsible for the engineering and testing of new vehicles designed by Nissan.
Dongfeng Motor Co., Ltd. is part of the production team for Nissan. This organization is responsible for the production of passenger and commercial vehicles such as the Bluebird and Sylphy which are cars not sold in the United States.
These and several other operations conducted in Asia are located at http://www.nissan-global.com/EN/COMPANY/PROFILE/EN_ESTABLISHMENT/ASIA/.
Sunday, October 10, 2010
Company Outsourcing or Vertical Integration
Nissan uses outsourcing for the production of its cars. The company has several companies that assist in the production of its vehicles. The company is not able to produce the lithium ion batteries necessary for its cars, nor is it able to produce the rubber or synthetic parts. The company may be able to produce these parts, but the cost of buying the parts from somewhere else is less expensive than producing it themselves. By outsourcing, Nissan is able to focus more of its attention to its core competencies of designing and developing creative and innovative new products.
A list of the companies affiliates and subsidiaries can be found at http://www.nissan-global.com/EN/DOCUMENT/PDF/PROFILE/2008/Profile08_E.pdf.
A list of the companies affiliates and subsidiaries can be found at http://www.nissan-global.com/EN/DOCUMENT/PDF/PROFILE/2008/Profile08_E.pdf.
Nissan Strategy
After looking into Nissan's company profile for the past few weeks, I have gathered that the company uses a broad differentiation strategy. The company produces many different styles of automobiles, marine boats and equipment, as well as forklift equipment.
The company offers low cost to high cost cars. They cover such a large range in order to gain more customers by providing something for everyone. They know not everyone wants a $80,000 car, and that there are some people who are wanting a car that will boost their image and will pay that price tag. The company is constantly trying to create new and innovative features in their cars to help diversify the products to attract new customers.
The marine business helped to increase sales for the company. It first started out with the company only selling marine engines. Now the company has a fully operational boat production as well as engines. This section of the business has flourished due to the constant innovation of its products to meet the customer's needs and by providing reliable after sales service.
Nissan's forklift business is also known for its reliability. Customers praise the reliability of the products offered by the company. This portion of the company uses quality manufacture differentiation by offering products that will not only perform but outlast the competition.
http://www.nissan-global.com/EN/COMPANY/PROFILE/BUSINESS/
The company offers low cost to high cost cars. They cover such a large range in order to gain more customers by providing something for everyone. They know not everyone wants a $80,000 car, and that there are some people who are wanting a car that will boost their image and will pay that price tag. The company is constantly trying to create new and innovative features in their cars to help diversify the products to attract new customers.
The marine business helped to increase sales for the company. It first started out with the company only selling marine engines. Now the company has a fully operational boat production as well as engines. This section of the business has flourished due to the constant innovation of its products to meet the customer's needs and by providing reliable after sales service.
Nissan's forklift business is also known for its reliability. Customers praise the reliability of the products offered by the company. This portion of the company uses quality manufacture differentiation by offering products that will not only perform but outlast the competition.
http://www.nissan-global.com/EN/COMPANY/PROFILE/BUSINESS/
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